Amsterdam is a city that thrives on its cultural vibrancy, and 2025 promises an exceptional lineup of events and holidays that will shape the travel calendar. For high-end travelers, timing is everything, and being aware of key celebrations ensures an optimal experience. Here’s a curated selection of the most important holidays and events in Amsterdam and the Netherlands that travel advisors should consider when planning itineraries for their clients.
1. TEFAF Maastricht – March 12–19, 2025
One of the world's most prestigious art fairs, TEFAF Maastricht is a must-visit for collectors and art connoisseurs. Featuring an extraordinary selection of fine art, antiques, and design, the fair attracts elite buyers from around the globe. Advisors should arrange VIP access, private gallery tours, and personal art consultations for clients looking to acquire exclusive pieces. Cour exclusive acces
2. Keukenhof – March 20–May 11, 2025
One of the world’s most beautiful flower gardens, Keukenhof, showcases the Netherlands' famous tulips in full bloom. Travelers can enjoy private guided tours, early-access visits, and exclusive photography sessions in this breathtaking springtime destination.
3. Cheese Markets – April–august 2025
The Netherlands' traditional cheese markets in Gouda (Thursdays), Edam (Wednesdays), and Alkmaar (Fridays) offer a unique cultural experience. These markets recreate historic cheese trading scenes, with locals dressed in traditional attire. Travelers can enjoy private guided tours, cheese tastings, and behind-the-scenes access to learn about Dutch cheese-making traditions.
4. King’s Day – April 26, 2025
Amsterdam’s most famous national celebration, King’s Day (Koningsdag), is a spectacle of orange-clad revelers, open-air parties, and boat parades on the canals. While the city center can be overwhelmingly crowded, travelers can enjoy private canal cruises with catered experiences or exclusive rooftop parties with stunning views over the festivities. Booking hotels and dining experiences well in advance is crucial.
5. Liberation Day – May 5, 2025
Following Remembrance Day (May 4), Liberation Day (Bevrijdingsdag) marks the end of World War II in the Netherlands. The city hosts cultural performances, concerts, and military parades. 2025 will be even more special, as we will commemorate 80 years of freedom.
6. Holland Festival – June 2025
The Holland Festival is the country’s premier performing arts festival, featuring world-class opera, theater, dance, and contemporary music performances. VIP seating, backstage access, and curated cultural experiences make this an excellent addition to an Amsterdam itinerary.
7. Andre Rieu Concerts – July 2025
The world-famous violinist André Rieu hosts a series of outdoor concerts in Maastricht’s Vrijthof Square every July. These magical performances attract visitors from all over the world. Travelers can enjoy VIP seating, exclusive meet-and-greet opportunities, and private pre-concert dining experiences.
8. Amsterdam Gay Pride – August 2–10, 2025
One of the world’s most renowned LGBTQ+ celebrations, Amsterdam Gay Pride features vibrant street parties, cultural events, and the iconic Canal Parade. Travelers can enjoy exclusive VIP seating along the canals, private boat charters, and access to elite parties. Booking accommodations and experiences early is essential due to high demand.
9. Grachtenfestival – August 15–24, 2025
The Grachtenfestival (Canal Festival) is a highlight for classical music lovers. Featuring world-class performances on floating stages in the city’s canals, this event provides an intimate and uniquely Dutch cultural experience. Travel advisors should consider front-row seating on a private boat or VIP concert tickets for discerning clients.
9. SAIL Amsterdam – August 20–24, 2025
Held every five years, SAIL Amsterdam is a breathtaking maritime event showcasing an impressive fleet of historic tall ships in the IJ harbor. Exclusive yacht charters and VIP deck passes are essential for a premium experience. This event attracts global visitors, so early reservations for accommodations and private boat tours are strongly recommended.
10. Dutch Grand Prix – August 28–30, 2025
The Dutch Grand Prix at Circuit Zandvoort, a short drive from Amsterdam, is one of the most sought-after events for motorsport enthusiasts. With Formula 1 attracting an international crowd, advisors should secure hospitality packages, VIP paddock access, and private transfers well in advance to offer clients a seamless experience.
11. Mysteryland – August 29–31, 2025
As the Netherlands’ most iconic electronic music festival, Mysteryland is a must-visit for music lovers. Advisors can offer exclusive backstage passes, VIP table service, and helicopter transfers for clients seeking an elevated festival experience.
12. Amsterdam Dance Event – October 15–19, 2025
For music lovers, the Amsterdam Dance Event (ADE) is the world’s largest electronic music conference and festival. Advisors can arrange exclusive nightclub access, VIP lounge reservations, and private DJ meet-and-greets for travelers looking to experience the best of Amsterdam’s nightlife.
13. Amsterdam Marathon – October 19, 2025
For active travelers, the TCS Amsterdam Marathon offers a scenic route through the city, passing iconic sites like the Rijksmuseum and Vondelpark. Travel advisors can arrange wellness packages that include pre-marathon nutrition plans, personal training sessions, and post-race spa treatments at top-tier hotels like Waldorf Astoria and Conservatorium.
14. 750 Years of Amsterdam – October 27, 2025
In 2025, Amsterdam celebrates its 750th anniversary, marking a historic milestone with year-long festivities. Travelers can expect special exhibitions, cultural performances, and grand city-wide celebrations. Exclusive gala events, private historical tours, and VIP access to special commemorative exhibitions will make this a remarkable year to visit.
17. Amsterdam Christmas Markets – December 2025
During December, Amsterdam’s Christmas Markets transform the city into a festive wonderland. Travelers can enjoy private shopping experiences, exclusive holiday-themed canal cruises, and VIP access to Christmas events in iconic locations such as Museumplein and Rembrandtplein.
18. Amsterdam Light Festival – December 2025–January 2026
A highlight of winter, the Amsterdam Light Festival transforms the city’s canals into a dazzling open-air art gallery with illuminated installations. Private evening cruises with champagne and gourmet dining provide an unparalleled way to experience this event.
Planning a trip to the Netherlands in 2025? Contact Sapiens Travel DMC for exclusive access, tailored itineraries, and VIP experiences to ensure your clients enjoy the best the country has to offer.
Planning a trip to the Netherlands in 2025? Contact Sapiens Travel DMC for exclusive access, tailored itineraries, and VIP experiences to ensure your clients enjoy the best the country has to offer!